Royal Jam of Mauritius is a small batch production of a traditional homemade Mauritian jam. Building on the existing artisan design, we further developed the branding for ‘RJM’ by honing in on the clients’ heritage, tying in the handed down recipe and ingredients whilst evoking a luxury, high-end product.

The branding and packaging features a simple yet elegant design focusing on the royal crest of the island accentuated with gold foil and a rich royal blue background to give a classic and opulent feel of the artisan Jam range.

  • 0. Royal Jam logo
  • 1. jars group
  • 2. Jar group mockup