“Coffee is a lot more than just a drink; it’s something happening. Not as in hip, but like an event, a place to be, but not like a location, but like somewhere within yourself. It gives you time, but not actual hours or minutes, but a chance to be, like be yourself, and have a second cup.”

- Gertrude Stein

Oh, coffee!  Part of your morning routine, your life force, and at times, your only motivation. Ethically sourced, Fair Trade and environmentally packaged, ‘Coney Coffee’ is a brand designed around an ancient craft in a world where ethics and responsibility for those growing the product are equal to those responsible for recycling the end package.

Coney Coffee is a conceptual, whimsical take on a unique and bold Coffee company, featuring ‘Conrad the Coney (old English for rabbit) Coffee Rabbit’, the face and much-loved mascot of the brand.

Deliverables: Branding, packaging design

Application: Concept