People come to Italy for all sorts of reasons, but when they stay, it's for the same two things. Love and gelato.

- Jenna Evans

With direct inspiration from the ‘The Son of Man’ (Le fils de l'homme) the 1964 painting by the Belgian surrealist painter Rene Magritte, the branding and resultant packaging is homage to the simplicity and elegance of the original artists’ work, exchanging the apple for the multitude of available flavours available. The ‘Huxton’s branding is centred around Italian elegance and refinement, with crisp, bold and finely-textured graphics to add depth and legibility across the range of packaging.

Deliverables: Branding, packaging

Application: Concept