“Cider is not just a summer tipple, there’s nothing like the mercury rising to get us in the mood for some of the apple nectar.”

– Angela Youngman. The Indipendant

A traditional style cider with a difference. Derived from early races in which orientation of the course was by reference to a church steeple, jumping fences and ditches and generally traversing the many intervening obstacles in the countryside. This cider is designed to evoke a quintessential British summer activity with an accompanying cool and refreshing traditional scrumpy cider.

Centred around the apple, the branding and packaging are styled to give a sense of whimsy and playfulness whilst remaining contemporary and unique in an already popular and lucrative market.

Deliverables: Branding, packaging

Application: Concept