“There have been other tracks that separated the men from the boys. This is the track that will separate the brave from the weak after the boys are gone”.

– Jimmy Thompson

A Hampshire based company recognised worldwide for their track designs, ‘Driven International’ deliver designs for many types of motorsport. Their racetracks and race infrastructure architecture are rapidly becoming synonymous with quality and dependability throughout the industry. The ‘Driven’ branding reflects the heritage of the racing world in a fresh, bold and clean way by remaining simple yet visually defining ‘the racetrack’ for which the company is associated.

The colours palette utilised is reflective of the painted armcos, tarmac and chicanes that are prevalent on all major raceways. The branding continues across all vehicles and apparel at every level for clean, recognisable and consistent marketing exposure and recognition.

Deliverables: Branding, stationery design, signage, vehicle graphics

Application: Proposed rebrand