BMW
“We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.”
- Chris Bangle
BMW, Lexus and Mini require regular marketing and sales collateral as new products emerge and become available to the mass market. This material ranges widely from print to digital and in many advertising formats. These marketing advertisements were showcased across multiple platforms, from magazine layouts to sales posters and interactive digital marketing and static displays.
Deliverables: Marketing/advertising, photo manipulation
Application: Live