“Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals and happiness.”

-Thomas Jefferson

Hartcliffe Community Park Farm is a great local asset. A working farm with charitable status, run for the benefit of people in the surrounding area, it offers development through social, educational, and recreational activities - a place where people can learn about and respect animals and the environment providing a link between the city and the countryside.

The farm could potentially sell produce, reared on site, that would greatly bolster its income. As a theoretical exercise, branding and packaging was designed to explore the visual aesthetic that the farm could utilise.

Deliverables: Branding, packaging design

Application: Live/provisional