“When people think science and cooking, they have no idea that it's not correctly expressed. We're actually applying the scientific method. People think chemistry and physics are science, but the scientific method is something else.... It's the science that the world of cooking generates: science of butter; science of the croissant.”

— Ferran Adria

A high-end Patisserie brand, designed to evoke the fun and creativity within the industry, Rocket Patisserie is a conceptual Patisserie chain that provides everything from towering golden Croquembouche in cages of spun sugar and delicately perfumed Macarons in every colour of the rainbow, to chocolate gateaux and decadent pastries. Formed around familiar icons, the ‘rocket’ evokes the very essence of the creativity behind the products that the brand produces.

Deliverables: Branding, packaging design

Application: Concept